Understand techniques for marketing health care and staying ahead of the competition including differential advantage, target markets and relationship marketing.

Learn how physicians and patients make choices.
Develop market-driven plans.
Lock in your patient and referral base.
Target your market segments for effective marketing.
Determine your competitive edge in the health care marketplace.

Objectives

Relate the market-based approach to planning.
Define marketing.
Understand the nature of relationship marketing strategies.
Delineate how patients and physicians make choices among organizations.
Apply the four P's of marketing strategy to healthcare.
Understand the role of branding for healthcare organizations.

Faculty

Eric Berkowitz, PhD

University of Massachusetts

CME

7 CME Credits (Graduate Degree Section 1 Core)

Delivery

Live Progam see below for dates and locations

Course Agenda

To be determined.

Disclaimer

The faculty may change the order according to their teaching preference.

Purchase

Non Member Price: $335

Member Price: $320- You Save $15

Please select a date:

Live Program

Physician in Management Seminar (PIM)-Marketing

Course Description